Like chess, your strategy determines your success in the long run.
Thinking several moves ahead, determining how each move will affect the next requires critical and strategic thinking, and patience. Many tend to think in terms of isolated projects—the logo project, the website project, the brochure project, the ad project. While it’s nice to handle one at a time, the story is incomplete without the others. Understanding how your brand and all its elements work together will empower you to leverage each element—like the various pieces on a chessboard. A great marketer realizes a well-played pawn can turn the tide in a single move.
Think about your brand holistically, strategically, critically. Always plan several moves ahead and be flexible enough to adjust to your competitors’ efforts when necessary.